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You can learn all about some limitations of a computer phone dialer from this case study on Affinity Model & Talent, a modeling agency based in San Francisco and Los Angeles . Affinity uses a phone dialer not for telemarketing purpose, but as an automated way of contacting potential talent. This system automates tasks that would have required dedicated staff, but not without some limitations. Their computer phone dialing system automatically calls talent based on specific criteria entered in the database. It calls the talent's phone number and waits for a response. After a call has been answered, this agency's particular dialer needs a few seconds for processing and then begins its scripted message. Unfortunately, these few seconds of delay cause many people to hang up thinking it's a crank call or wrong number. The result is that talent doesn't always hear about promising opportunities and the agency gets a smaller response. Web Design - Small business custom website from EverestWebDesign.com. Rich Christiansen - Management metaphors at RichChristiansen.com. |

